Somehow saying "arigatou gozaimasu" seems much more sincere than just the word "thank you", due to its its number of vowels and length of the word. I thought so when I walked out of Kinokuniya, after being served by a Japanese manager. I told this to a friend, and she said, maybe the English equivalent is "thank you very much". A short while later, she received a "thank you very much" from the takoyaki seller and felt it made her day. I guess a little more effort in service does make a difference in someone's day.
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